Jeremy Rifkin encourages Catalonia to lead the third industrial revolution
DIPLOCAT invited the notable American sociologist and economist to give a talk in front of 800 people
In a completely packed Auditorium, Rifkin exposed his vision about “A New Economic Paradigm for a Sustainable Catalonia.”
Welcome (in Catalan)
In his welcome speech, Oriol Junqueras, Vice President and Minister of Economy and Treasury of the Catalan Government, recalled the innovative character of Catalonia and its traditional leading position regarding historical changes.
Jeremy Rifkin’s lecture
During his lecture, Jeremy Rifkin defined Catalonia as an actor with all the social and cultural capital necessary to lead the Third Industrial Revolution. “The Third Industrial Revolution is the opportunity to create an economic model which is collaborative, sustainable, and smart. Don’t worry about Trump, focus on Catalonia and show the world what a strong region like yours can do.” Jeremy Rifkin encouraged the policymakers who were listening to him to lead a revolution he considers both necessary and inevitable. If things get done properly, the revolution may be accomplished within thirty years. According to him, the new economy will be based on the “Internet of Things” and the sharing principle, it will be more sustainable than the present economy and thus, indirectly, it will help to combat climate change. The technology, the resources, and the potential are there, so what is needed now is awareness and political will.
Rifkin's lecture was followed by a debate with Ferran Rodés and Sergi Ferrer-Salat, two Catalan entrepreneurs, moderated by meteorologist Tomàs Molina, who is also president of the Catalan Council for Scientific Communication.
Closing session (in Catalan)
During the closing ceremony, the President of Catalonia, Carles Puigdemont, thanked Rifkin for his words and told him that Catalonia is immersed now in a “double transition”, which will take the country towards becoming an independent State, but one that is more sustainable too.
Mercè Conesa, president of the Barcelona Provincial Council and mayoress of Sant Cugat, highlighted the role and the commitment of Catalonia’s local authorities in the world of changes described by Rifkin.
Also at the closing session, Albert Royo, Secretary General of the Public Diplomacy Council of Catalonia (DIPLOCAT), said that the Council has invited Rifkin as he is one of the world's greatest experts in the field of green economy and sustainability, and that his contributions are of great interest at a time like the present, where “the future of Catalonia” has to be defined.
The event was organized by DIPLOCAT together with the the Provincial Council of Barcelona and the City Council of Sant Cugat.
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Last updated: 28 September 2016